Your Channel, Real Numbers

Creator Economy Benchmarks

Input your channel metrics to get realistic ad revenue and sponsorship rate estimations, powered by our CPM floors and regional multipliers.

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Ad Revenue Calculator

Sponsorship Rate Estimator

Monthly Views: [Enter number]

Subscriber Count: [Enter number]

Content Niche: [Select from dropdown]

Average Views per Video: [Enter number]

Audience Country: [Select from dropdown]

Estimated Sponsorship Range: $X,XXX - $Y,YYY

Estimated Monthly Ad Revenue: $X,XXX

Niche-Specific RPM Benchmarks

A view in the finance niche isn't valued the same as a view in gaming. See the actual spread of CPM floors and RPM benchmarks across key creator categories.

Niche

Avg. CPM Floor

Avg. RPM Benchmark

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Finance

$15 - $30

$8 - $18

Tech

$8 - $20

$4 - $12

Gaming

$3 - $10

$1.5 - $6

Entertainment

$4 - $12

$2 - $7

Understand Your Earnings

Navigate the complexities of YouTube monetization with our clear explanations and actionable tips. Gain negotiation leverage.

How Ad Revenue Works

CPM vs RPM Explained

Boosting Your Channel Earnings

Learn the fundamentals of how advertisers bid, how YouTube shares revenue, and what factors influence your channel's income.

Demystify the key metrics. Understand the difference between Cost Per Mille (CPM) for advertisers and Revenue Per Mille (RPM) for creators.

Discover strategies to optimize your content, audience engagement, and negotiation skills for higher ad revenue and sponsorship deals.

Secure Your Financial Future

Bookmark YT Money Calculator to always have your uninflated projections and negotiation leverage ready for your next brand deal.